Pakistan, as a country full of untapped opportunities, has recently been recognized as a dynamic and advanced country in the international market. The Government of Pakistan has adopted a free investment policy to attract maximum foreign investment, allowing foreign investors to own up to 100% of the shares in various economic sectors. In other words, foreign direct investment in the country has significantly increased in recent years, distinguishing Pakistan from other countries in the region. Additionally, Pakistan’s key economic indicators show remarkable improvement, including an increase in Gross Domestic Product (GDP) and Gross National Product (GNP), a surge in foreign currency reserves, stability of the Pakistani currency, and an improved balance of payments. Pakistan’s per capita income has risen to over $1,513 and is continuously increasing. Pakistan’s economy has gained more strength with the support of the private sector.
Based on the information obtained, the International Consumer Products Fair (ICPF Asia), held from October 11 to 13, 2023, hosted 1,200 participants and brands. Moreover, with a space of 10,000 square meters, the exhibition attracted over 55,000 visitors. This event is recognized as one of the largest and most powerful comprehensive exhibitions in the central and western regions of Pakistan. The Pakistan International Trade and Commerce Exhibition (ICPF Asia) is an important and strategic event held annually. This exhibition provides an opportunity for companies to familiarize themselves with the latest industrial equipment and machinery, enhance their technical knowledge, and meet industry players in a competitive environment.
Benefits of Participating in ICPF Asia:
- Introduction and launch of new products and services
- Immediate sales and face-to-face meetings with buyers
- Creating personal trust, which is vital for successful business in the region
- Receiving media coverage from local and international outlets
- Penetrating new markets and establishing a network of distributors or wholesalers.
Benefits of Visiting ICPF Asia:
- Familiarity with the latest technologies and industrial equipment
- Offering updated services to customers
- The possibility of networking with distributors and qualified individuals in the region.
This exhibition is also known as the largest exhibition event for various goods in South Asia and attracts participants from all over the world. For more detailed information, you can visit the official website of the exhibition.
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